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MC Chaton Rose MAXIMAnew product range

Introducing the
MC Chaton Rose MAXIMA

Upon reaching the horizon, Aurora passes on her sceptre to Apollo, god of the sun, who suddenly illuminates the sky with thousands of rays of light, each reflected by our latest crystal masterpiece, the MC Chaton Rose MAXIMA. Able to reflect 264 unique rays of light – the highest available on the market – this brand new product range is simply unparalleled.

Our new MC Chaton Rose MAXIMA is the essence of crystal brilliance. An extension of our existing MC Chaton Rose VIVA 12 product range, this premium counterpart was created using the latest cutting software. Exquisitely showcased in these looks by Boris Hanečka, the MC Chaton Rose MAXIMA is offered in fourteen different sizes, each with a corresponding cut so that every individual crystal produces the same dazzling effect.

A Textile’s Best Friend

This new product range is available in foiled and hot-fix versions, both with a silver reflective layer, resulting in a substantial improvement in the overall visual impact. Ensuring greater light reflection and intensity, the silver layer, combined with our optimised cut, creates a sparkling effect sure to illuminate the forthcoming fashion seasons.

Likewise, a new satin layer, available in both foiled and hot-fix versions, also allows for easy and improved application to various textiles. The bottom of each stone is covered by an innovative layer of satin, giving it a white silver look, which not only eases application but also aesthetically enhances the product range. To be sure, the colour of this layer is designed so that its hue does not interfere with the impression of the stone itself, but rather allows for easy application to transparent materials on which the use of this premium product sensibly fits the luxury concept of the end product as envisaged by the designer.

Colours and Coatings

Be it today or tomorrow, we understand that colour range makes the difference. From Aurora’s pre-dawn misty blue hues to the late afternoon haze, every fashion season is all about colour choice, and our new MC Chaton Rose MAXIMA is available in a carefully curated yet varied selection of 48 colours and 25 coatings.

Our advanced technology also ensures that our colours and coatings maintain the maximum shade consistency, the entire process being strictly supervised by our Production and Quality Departments, who guarantee the highest standard and a minimal defect rate.

Application and Durability

Our new MC Chaton Rose MAXIMA is applicable to a wide range of materials, including denim and suede, as well as solid materials such as glass, metal and even plastic. These new stones are also available as a variety of fashion components, such as metal bandings, pins and in sew-on cups. The product additionally offers excellent resistance to washing of ironed-on stones be it on cotton, polyester or elastic materials, such as cashmere and silk, and embroideries made from yarns with metal fibres.

Always Responsible

This product range’s lead-free character gives it one of the most competitive price/performance ratios on the market and is easily certifiable and recognisable by our new packaging.

MAXIMA-quality Packaging

To protect the highest quality, guarantee safe shipment and easy identification of the product, we have designed new packaging for all of our MAXIMA-quality products. Serving as a new ‘proof of origin’, the new design is enhanced by a safety hologram seal including a VOID effect, 3D printing and QR code verification system against counterfeiting.

Our MC Chaton Rose MAXIMA ss4 – ss20 are delivered in thicker envelopes with added padding for better protection of the product during shipment and handling. Ss30 – ss48 are packed in convenient boxes.

A Rosy Disposition

Product Manager, Marek Kinazs discusses what makes Preciosa‘s new premium product line so special.

What is so special about the MC Chaton Rose MAXIMA?

The stone itself is special – it’s difficult to choose just one feature that sets it apart. It’s like a puzzle; you need all the different parts to make a perfect whole. We asked our customers what they considered to be the most important features of a stone and, in response, created the Chaton Rose MAXIMA, which epitomises quality and value. Our effort resulted in a product that boasts the highest number of reflecting rays among similar components on the market, and an improved silver refractive layer on our hot-fix stones, which makes the colour appear brighter.

Ease of application is also a major selling point. Our brand-new glue and innovative durafoiling layer allow application on an expansive array of materials that is both simple and durable. The final product is lead-free and meets all major industry and environmentally friendly standards. This sort of innovative and exploratory approach is why I take such pride in what I do.

How long did it take to develop this product?

The whole process, from beginning until its market launch, took about three years, over which time our experts experimented together with the latest technology and our deep-rooted product knowledge. We must also take into consideration the number of tests a product must undergo – thousands! – so that we can ensure it is able to withstand various conditions, all while maintaining its beautiful exterior.

In what array of colours is this product available? Which colour is your favourite?

Currently, the MC Chaton Rose MAXIMA is available in 48 colours and 19 coatings; however, these figures are certainly not definitive. We update our offer regularly according to latest trends, and customisation is always an option through our VIP and Label programs.

I tend to change my favourite colour according to my mood, and I guess, fortunately for me, the choice is rather expansive. Lately, I prefer our blue shades: Aquabohemica and Light Sapphire.

Which quality test is the hardest to pass?

In my experience, it would be the fusion of new glue and the silver refractive layer. It can be difficult, but also necessary, to ensure that the stone will maintain its perfect aesthetic properties on one side, and achieve a durable application on the other.

What does your typical working day look like?

Every day is different, which is exactly how I like it. I collaborate closely with our Research & Development teams and with our Quality Assurance department on the production side, but I also spend a lot of time in various markets with our customers.

What do you find most exciting about developing new products?

I most enjoy the moment of the launch. Which, I guess, actually marks the point when my work is finished, but I love to see the initial reaction of our customers. I also closely follow the sales of each product; it’s nice to experience and witness the success behind all our hard work.

What do you think is the most important aspect of new product development?

First of all, when developing a new product, you have to keep in mind the overarching purpose of why you are developing it – our stones are solutions to customers’ needs. You have to keep in mind the final use of the product, and carefully research the segment for whom you are creating the product. This includes customers’ expectations, habits, preferences, et cetera – you have to think like the customer. After that, it’s ‘just’ a matter of convincing your team that the development of a given product will be worth it!